Emma smiling in front of a cherry tree.

Product Designer making things make sense

I design on two layers: the feature people ask for, and the architecture beneath it. It's an approach I've developed over seven years across B2B news, fintech, and a research consultancy. Getting to that second layer means I can be persistent about asking "wait, why are we doing it this way?" A few raised eyebrows up front are worth the better product in the end — and my teammates are usually glad I asked.

See my work